Our unique approach

Unlike typical workshop-based training, we focus on actual sales conversations through in-person meeting observations and analysis of recorded phone calls.   We measure each call against over 75 separate behavioral, demographic, firmographic, and contextual attributes to determine a quality score predictive of sales success.


We strongly recommend implementing a call recording program for those not already doing so.  We can assist with vendor selection.

  • Phone calls outnumber in-person meetings by over 5x for most organizations.  
  • Calls are the most cost-effective way to observe entire sales teams with consistency.
  • Calls are objective and aren't influenced by our imperfect and subjective memories.
  • Audio clips are easily sharable across departments, such as Marketing and Product Development. 
  • Curated examples can be listened to over and over and provide great content for Learning Management Systems and weekly sales meetings.